Jeanette Traverso represents lawyers in professional liability litigation. In the last decade, Ms. Traverso has also developed a niche practice in outdoor advertising and served as in-house counsel to an outdoor advertising company. She has represented outdoor advertisers in general business litigation, including partnership dissolutions, real property disputes, and breach of contract actions. Because the billboard industry is highly regulated, Ms. Traverso has gained extensive experience litigating billboard issues with various governmental entities, including California Department of Transportation, the City and County of San Francisco, and numerous other cities and counties throughout California.

Contact Jeanette

P: (415) 438-4437
F: (415) 397-6392

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Professional Profile

Academics, Admissions & Professional Recognition


  • University of California, Hastings College of the Law, J.D.
  • Mills College, B.A., Double Major: Administration and Legal Processes/French Studies
  • Sorbonne University, Degre Normale Superieur


  • Member of the California Bar
  • Admitted Federal District Courts

Recent Accomplishments

  • Rescued several billboards from various governmental entities
  • Favorably resolved multi-million dollar partnership disputes over billboard assets
Professional & Civic Involvement

Special Expertise

  • Specialized knowledge of outdoor advertising industry from the inside out
  • Foreign Languages: French
Representative Matters
  • Specialized knowledge of outdoor advertising industry from the inside out
  • Foreign Languages:  French

Areas of Expertise

  • Lawyer professional liability defense
  • Outdoor advertising litigation and counseling
  • Mediations, arbitrations, administrative hearings, trials, and appeals

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